The media plays an important role in advancing childhood obesity prevention by ensuring information is accurately distributed to communities. The media and entertainment industry has extensive influence and power to promote healthy communities. Children are greatly influenced by what they see or read in digital, print, social and other types of media.


Strategy 1

Cover the issue of childhood obesity from the framework of social and environmental factors rather than solely as a product of individual behavior.

Strategy 2

Create opportunities for discussion of childhood obesity and its environmental factors in traditional, social, and emerging media.


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Create healthy food environments
Reduce access to and consumption of sugar sweetened beverages
Increase participation in safe physical activity
Promote breastfeeding
Focus on early childhood

Develop and engage youth, families and communities
Partner with land use & regional planning efforts
Collaborate with food and nutrition programs
Focus on Policy & Advocacy